This Just In! How NOT to Be….Nickelodeon
Back in the day, Nickelodeon was top dog in the kids and family entertainment set. With shows like Ren & Stimpy, Rocko’s Modern LIfe, Doug, The Wild Thornberrys; and then, when it was time for dinner, Nick would segway to their classic TV with the switch over to Nick @ Nite. N@N was the reason I ever knew about The Monkees, Get Smart, Alfred Hitchcock, F-Troop, and more.
Sadly, Nick is set to take part in the many people in Hollywood who are content to ruin our childhood. This morning, the new revamped version of Teenage Mutant Ninja Turtles is set to premiere on the station and it’s a shot in the dark that people will tune to it. Why? For the first time in 16 years, Nick has fallen off the charts when connecting with kids.
So how can freelancers learn from Nick’s fall?
1. Putting All Your Eggs in One Basket
For the last few years, Nick has been known for two things – Spongebob Squarepants and iCarly, the top cartoon for kids and the top show for teens. And that’s it. At any moment in time, Nick can be known to run hours and days worth of both of these shows, to the point that you could’ve renamed the station Spongelodeon or iNick.
Freelancers often times get their heart’s set on their first client and may not leave them. Which of course is worse when the client may drop you for whatever reason. Even if you’re good at just designing with Dreamweaver or writing for a health company, putting your eggs on one or two shows…er…client.
2. Counting Out Your Competition
Rotating two shows may seem like the obvious bad move for Nick, but another part could also be their competition. No, I’m not just talking about Disney (the channel that unseated them), I’m talking about the new trend of streaming. Netflix, who had their own issues (we’ll talk about them next week), is currently running both Spongebob and iCarly; from a viewer’s perspective, why would I want to watch repeats of those shows on Nick?
On the freelancing stance, every freelancer is of course different, but knowing what your competition is charging will help put you in the lead. Pricing is of course always important; you don’t want to go too low or too high, especially if your competition is moderately price. Find out the average and then go with what makes sense.
I won’t get into the changes that Nick has made to TMNT, which I also think is going to put them out (when you consider that those of us who loved the 80’s and 2000’s versions are the parents of those kids), but we’ll see where Nick will head with this and just how badly they’ve ruined my childhood.