How to Use Social Media to Get People to Read Your Stuff

I’ve hit the message of using social media in terms of getting people to read your stuff. And I’m pretty sure I went over why this is important and if you remember me say it, then please forgive the rehash of this, because this is kinda important.

Technology is big. Crazy big. So big that people will look at you funny if you aren’t on at least one social network site (or they may look at you funny if you say you’re still on MySpace). Now, as you are a newbie freelancer (and hopefully not a noob freelancer), you might feel the need to sign up for every single social network site every where and anywhere.

But if I may – you’re just getting started. Why not just use the ones you’re using now?

Say what?

Listen, I was in your same boat; hell, I’m probably still in the same boat! When I started looking into becoming a freelancer on a full time basis, I went and signed up for a whole section of social networks. I got the Twitter, I went LinkedIn, signed up for Diggs (oh, if only I could remember my login info for this), Stumble (same thing), and I’m even posting about articles and blogs on Facebook (which I was adamant about not doing).

But as with the fate of Diggs and Stumble, you of course run into the issue of forgetting what login you have where, especially if you are just posting links to stuff.

But for you, my friend and avid reader of my blog, I’m going to tell you a secret in why – after all these sign ups – you aren’t getting people to read your stuff.

Because you haven’t said ‘hello’.

New freelancers or anyone going gung ho on the online business shift seem to forget that social media is still social. Now, believe me – I do think it’s a bit suspicious that people can post every hour or minute on FB or Twitter (especially when I know they should be working); hey, even I get a little distracted in responding to Tweets, but that’s social media. Think about why you signed up for Facebook.

The point of social networking is to talk to people. That’s the social part; the networking part is the meeting new people and learning new things. Think about Facebook – most times, you’re friends with your friends’ friends, right?

Now that I’ve given you that info, how exactly do you use social media to get people to your stuff?

  1. Sign up for a social network. Just start with one (if you don’t have one); we’ll call it reader’s choice.
  2. Search for friends. This is where I think many newbies fall. I know what you’re thinking – “I’ve signed up for Twitter and now I just sit back and wait for people to come to me” Sorry, but that is not how social media works. Unless you are a celebrity in any fashion (designer, director, Charlie Sheen), no one is just going to start following you. Find people that hold your interests – writing, blogging, websites, etc and start following them. In most cases, they’ll follow you, meaning you now have access to their friends, meaning their friends have access to you.
  3. Tell people. Social media is no good to you if you don’t tell people. Now, if you’re doing articles or design work, you may not be able to post your Twitter name or Facebook page, but if the option is there, do it. And while you’re at it, post it on your website too.
  4. Make Friends. This is a part of the ‘search for friends’ thing, but think of the people you could be making friends with. The Internet is an awesome thing, where you can meet people from all around the world. I have made friends around the states, as well as the UK and Australia. I even have friends in Canada, places I have never been to, but yet I have known these people for years (we’re talking 10+)
  5. Say Something. You, my friend, are a writer. I wrote this blog for writers. And freelancers, but mostly freelancing writers. As a writer, you have things to say. Hence why you are writing. Why then are you not using that gift to say something on your social media site?

Social media is all about give and take really – if you want followers, you have to go out and get them. And they, in return for your cleverness and fit, may reward you with followers for you. Just try it if you haven’t and if you haven’t, why not? And hey! Don’t forget about those real people you got hanging around you. Word of mouth still gets going in the real world too!

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About Writer 66

Writing since the age of seven, managed to get a job as a copy writer, while enjoying the unsung awesomeness as a creative fan fic writer.

Posted on March 6, 2011, in Beginnings, The Business Side and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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